In fact, from the complete lack of chemistry most of the stars have, it seems like everyone is only in Hype House out of obligation.įrom a production standpoint, the storytelling throughout the show is clunky at best. It seems like he only stays in Hype House out of obligation. He already lives in a separate house and doesn’t create content with them anymore.
#THE HYPE HOUSE SERIES#
Chase Hudson, known widely on the internet as Lil Huddy, was the most successful member of Hype House, but he spent the majority of the series trying to leave the group. This is a group that is falling apart, yet they’re clinging onto each other under the impression that doing so will maintain their relevance. In the end, almost no one creates any content together. However, once they arrive at their destination, everyone instantly divides into smaller cliques.
This grows into such a large issue that the de facto leader of Hype House, Thomas Petrou, plans a splashy, expensive vacation to Joshua Tree so that the members can spend several days focusing on creating collaborative content. A recurring problem throughout the whole show is the fact that very few members actually seem invested in creating content for Hype House. It’s difficult to figure out whether or not all of the members even like each other. Truly, not a single person in this house seems to be happy. But at the same time, like, I guess anything for views.” Dragun commented, “I think it’s a little cruel, to be honest. Making videos like the fake wedding hurt Annon’s feelings because she said she wants it to be real, but she puts up with it because she also wants Warren to gain more viewers. In fact, a lot of Warren and Annon’s relationship seems to be a tenuous balance between genuine feelings and a desire for attention. Warren says he’s losing viewers on his videos, pushing him to make a grand gesture.
In the first few minutes of the pilot, social media influencer Nikita Dragun says that the Hype House’s “power is associated with likes and followers.” Nothing illustrates this phenomenon better than when Hype House member Alex Warren plans a lavish fake wedding to Kouvr Annon, his girlfriend and a fellow influencer. The show is a story about the unrelenting need to stay relevant and how miserable that chase is.įrom the start, the value of living life for themselves is constantly relegated to secondary status for the influencers, below the importance of entertaining a broader public to stay relevant. Despite these problems, the show - perhaps unintentionally - provides valuable insight into the landscape of social media influencer culture today. Unlike most other content houses, Hype House is entirely self-managed and is not associated with a manager or company. Before becoming a reality show, the Hype House was a content creation house, where several social media influencers lived together with the purpose of creating more collaborative videos. “Hype House” is, frankly, mediocrely produced and features several very unlikeable people. On the Netflix reality show “Hype House,” these influencers break out of our phone screens and onto our televisions. Now, with TikTok, it’s easier than ever to become famous.
In the past decade, social media influencers have grown more and more in popularity.
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